Director of Marketing & Publicity (Hybrid Opportunity)

Apply now Job no: 524077
Work type: Staff Full Time
Campus: UMass Amherst
Department: Music & Dance
Pay Grade: 27
Categories: Public Relations, Marketing, Communications, Theater/Performing Arts

About UMass Amherst

UMass Amherst, the Commonwealth's flagship campus, is a nationally ranked public research university offering a full range of undergraduate, graduate and professional degrees. The University sits on nearly 1,450-acres in the scenic Pioneer Valley of Western Massachusetts, and offers a rich cultural environment in a bucolic setting close to major urban centers. In addition, the University is part of the Five Colleges (including Amherst College, Hampshire College, Mount Holyoke College, and Smith College), which adds to the intellectual energy of the region.


Job Summary

The Director of Marketing and Publicity crafts engaging materials, develops strategic plans, and spearheads marketing efforts to promote the Department of Music and Dance's academic programs, concerts, special events, and projects. The Director also supervises the Department’s webmaster and student employees, collaborating closely with the Department’s Director of Admissions and the College of Humanities and Fine Arts (HFA) Director of Marketing and Communications.


Essential Functions

  • Writes and distributes the department’s promotional materials, including press releases, newsletters, web pages, season brochures, ads, photo shoots, and special event programs, within a yearly budget.
  • Partners with the Department’s Admissions and Recruitment Director to design and develop recruiting materials, manage social media, organize the Annual Awards Convocation, as well as other projects and events.
  • Collaborates with the HFA Director of Marketing and Communications, faculty, and students to enhance audience attendance at events and programs through social media and other channels.
  • Writes and secures grants from public funding agencies and private sources to support special events and programs.
  • Oversees an approximately $30,000 marketing budget.
  • Supervises one staff member and 1-5 student employees.


Other Functions

  • Performs related duties to support of the overall mission of the Department, College, and University.
  • Understands responsibilities related to Title IX, Clery, and other compliance requirements.
  • Engages students and contributes to student success.
  • Works collaboratively with other campus stakeholders.


Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)

  • Bachelor’s Degree in Marketing, Humanities, Fine Arts, Public Relations, Communications, Journalism, or a related field.
  • At least four years' experience in marketing, event planning, and social media.
  • Knowledge of content management systems (HTML, CSS, and other common languages), proficiency with Adobe Creative Suite, and advanced knowledge of Microsoft Office Suite, and MAC operating systems.
  • Demonstrated ability to write clearly, concisely, and compellingly.
  • Strong interpersonal skills and the ability to work collaboratively with diverse groups.
  • Ability to work independently, solve problems, take initiative, and manage multiple projects in a fast-paced environment.
  • Flexibility to travel and work non-standard hours.


Preferred Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)

Experience in the performing arts such as music, dance, and/or theater.


Work Schedule

  • Monday through Friday 8:30 am to 5:00 pm, with some evening and weekend work required.
  • This position has the opportunity for a hybrid work schedule, which is defined by the University as an arrangement where an employee’s work is regularly performed at a location other than the campus workspace for a portion of the week. As this position falls within the Professional Staff Union, it is subject to the terms and conditions of the Professional Staff Union collective bargaining agreement.


Salary Information

Level 27

PSU Hiring Ranges


Special Instructions to Applicants

Upload your resume along with your completed application. Our team will check references at the final stage of the interview process. Please be prepared to provide contact information for at least three (3) professional references. This position will remain open until filled or the advertised closing date, whichever occurs first. Early submissions are recommended.


UMass Amherst is committed to a policy of equal opportunity without regard to race, color, religion, caste, creed, sex, age, marital status, national origin, disability, political belief or affiliation, pregnancy and pregnancy-related condition(s), veteran status, sexual orientation, gender identity and expression, genetic information, natural and protective hairstyle and any other class of individuals protected from discrimination in employment, admission to and participation in academic programs, activities, and services, and the selection of vendors who provide services or products to the University.  To fulfill that policy, UMass Amherst is further committed to a program of affirmative action to eliminate or mitigate artificial barriers and to increase opportunities for the recruitment and advancement of qualified minorities, women, persons with disabilities, and covered veterans.  It is the policy of UMass Amherst to comply with the applicable federal and state statutes, rules, and regulations concerning equal opportunity and affirmative action.

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Applications close: Eastern Daylight Time

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The University of Massachusetts is an Equal Opportunity/Affirmative Action, Title IX employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, ancestry, age over 40, protected veteran status, disability, sexual orientation, gender identity/expression, marital status, or other protected class.