Director of Athletic Video Production

Apply now Job no: 511194
Work type: Staff Full Time
Campus: UMass Amherst
Department: Athletics
Pay Grade: 27
Categories: Public Relations, Marketing, Communications, Athletics, Professional Staff Union (PSU)

About UMass Amherst

UMass Amherst, the Commonwealth's flagship campus, is a nationally ranked public research university offering a full range of undergraduate, graduate and professional degrees. The University sits on nearly 1,450-acres in the scenic Pioneer Valley of Western Massachusetts, and offers a rich cultural environment in a bucolic setting close to major urban centers. In addition, the University is part of the Five Colleges (including Amherst College, Hampshire College, Mount Holyoke College, and Smith College), which adds to the intellectual energy of the region.


Job Summary

Create, direct, and execute all Athletic Department video/television productions. This includes production of game broadcasts, features, game atmosphere promotions, commercials and special projects.  Support UMass Athletics and engage fans through delivery of broadcast content and programming and producing creative and engaging original video for NESN, ESPN+, CBS All-Access, UMass Sports Network, regional and national television. Directly manage 30-50 student employees supporting athletic video productions. Responsible for ensuring that all video/television productions maintain and adhere to the philosophies and regulations of the Conference, NCAA, University, State, and Federal entities. 


Essential Functions

  • Set-up, produce and direct live game video broadcasts annually for 21 teams for linear television and internet streaming on the New England Sports Network, ESPN+, CBS All-Access, and the UMass Sports Network. Set-up, produce and direct the video board in-venue productions simultaneously for 6 teams (5 ticketed) for events in conjunction with the marketing department. Recruit, hire, train, and staff personnel for all broadcasts.
  • Produce original content for Athletic Department (website, all team and main social media platforms, and linear network TV broadcasts) including features, promotions, video board in-venue content for 6 sports teams, recruiting content for 21 teams, ticket commercials, intro/hype gameday videos, and other special projects (i.e. Hall of Fame Video, Football Signing Day Show, Senior Banquet, etc.).
  • Create and distribute game highlights for UMass Sports Network, social media and other media outlets (television and Internet) including regional and national stations. Manage and oversee the complete video library for the UMass athletic department. Acquire highlights, melts or full event digital archives of televised/streamed events (away events) and oversee efforts to help the communication department capture content for live social media distribution with Twitter Media Studio.
  • Work with Assistant Athletic Director of Communications in purchasing and maintenance for all video broadcast equipment.
  • Work with internal Athletic Department offices such as communications, marketing, academic services, development, compliance, Learfield IMG College, and business office to ensure that all video production initiatives are executed in accordance with each department’s responsibility. Provide input during creative strategy discussions, including interfacing with internal teams to produce innovative content representative of the UMass Athletics brand and message. Will perform other duties as assigned to assist in these areas.
  • Lab instructor for Live Digital Sports Production college course in association with the Integrative Learning Center.
  • Provide direct oversight of the Coordinator of Video Production position. Oversight of student employee workforce for broadcast productions, including hiring, training, staffing, quality control, accountability, and payroll functions such as time and attendance.
  • Keep abreast of current trends and developments in the field through publications, seminars, conferences and peer group associations.  Responsible for adhering to all department, University, NCAA, and State and Federal regulations.
  • Required to work multiple nights and weekends.
  • Performs related duties as assigned or required to meet Departmental, Executive Area/Division, and University goals and objectives. 


Other Functions

  • Performs other duties as assigned.


Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)

  • Bachelor’s Degree from an accredited institution and 3 years of experience in sports video production. 
  • Knowledge of Ross video systems (or comparable) live video production system.
  • Knowledge of Adobe Premiere Pro editing system (or comparable), non-linear editing methods and Adobe Photoshop.
  • Experience in using Macintosh and/or PC computers.
  • Experience operating Ross Expressions (or comparable), Video/Audio Routing Systems, HD Camera Systems (including CCU), fiber optic transport systems, broadcast audio systems, and replay systems.
  • Strong interpersonal, communication, and organizational skills.
  • Ability to establish and maintain effective working relationships with various constituencies.
  • Knowledge of NCAA rules and regulations.
  • Ability to work a varied schedule including nights and weekends.


Preferred Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)

Knowledge of Daktronics videoboard technology.


Physical Demands/Working Conditions

Extended periods of sitting; standing; repetitive movements; may require lifting and or carrying video and/or production equipment; nights and weekends required.


Work Schedule

Variable schedule depending on the demands of the position.


Salary Information

PSU Level 27

Salary Chart


Special Instructions to Applicants

Please complete online application, including a cover letter, resume, and contact information of three professional references. 


UMass Amherst is committed to a policy of equal opportunity without regard to race, color, religion, gender, gender identity or expression, age, sexual orientation, national origin, ancestry, disability, military status, or genetic information in employment, admission to and participation in academic programs, activities, and services, and the selection of vendors who provide services or products to the University.  To fulfill that policy, UMass Amherst is further committed to a program of affirmative action to eliminate or mitigate artificial barriers and to increase opportunities for the recruitment and advancement of qualified minorities, women, persons with disabilities, and covered veterans.  It is the policy of the UMass Amherst to comply with the applicable federal and state statutes, rules, and regulations concerning equal opportunity and affirmative action.

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The University of Massachusetts is an Equal Opportunity/Affirmative Action, Title IX employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, ancestry, age over 40, protected veteran status, disability, sexual orientation, gender identity/expression, marital status, or other protected class.