Enrollment Specialist - Online & Continuing Education

Apply now Job no: 520437
Work type: Staff Full Time
Campus: UMass Dartmouth
Department: Online & Continuing Education
Pay Grade: 12
Categories: Other Staff Positions

OFFICIAL JOB TITLE: Enrollment Specialist            

DIVISION: Academic Affairs

DEPARTMENT: Online and Continuing Education

BARGAINING UNIT STATUS: ESU, Cat. 12            




REPORTS TO: Director of Admissions and Operations


SUMMARY PURPOSE OF POSITION:  The Enrollment Specialist is responsible for the initial and continued follow-up of potential students interested in UMass Dartmouth online and continuing education programs. The goal of the Enrollment Specialist is to build relationships with prospective and/or current students by representing the department through telephone, email, and social media channels, as well as in person; explaining policies and requirements; and assisting students with the application, course registration, and matriculation process. Will monitor and track students’ success through the first year of attendance.

The Enrollment Specialist organizes and participates in recruiting events. Travels to recruit at community college events, education fairs, and career days as well as organizes off-campus and on-campus, and virtual recruitment programs. Will assist the development, promotion, delivery, and management of programs established with corporate partners.

Follow the University's best practices to build and/or support student academic success and retention and assist in meeting strategic objectives for persistence and timely graduation of all the student population.


  • Responsible for recruiting new students into online and continuing education programs. Emphasis will be on responding to new leads and converting them into enrolled OCE students
  • Responsible for developing and implementing measurable strategies/tactics for student enrollment
  • Work within a team of Marketing, Admissions, and Student Support and Success to effectively build and execute a plan for achieving successful enrollment goals in OCE programs
  • Responsible for attaining budget-related revenue goals for sales by growing/retaining existing corporate accounts and supporting and developing new accounts
  • Reviews recruitment activities in pursuit of new students and utilizes active listening skills to identify up-selling opportunities
  • Assist in developing written documents when necessary, including follow-up letters and internal communications
  • Utilizes social networking, technologically based recruitment techniques, and other web-oriented modes of engaging prospective transfer, first-year undergraduate and graduate students in an ongoing dialog about the UMass Dartmouth online and continuing education programs
  • Conducts group information sessions and interviews with students interested in online and continuing education programs
  • Assists in the implementation of virtual, and on- and off-campus programs designed for recruitment and yield enhancement
  • Counsels and corresponds with prospective transfer, first-year undergraduate, and graduate students and their families using a range of traditional and contemporary communication tools
  • Represents the University at open houses, business expos, corporate fairs, and other recruiting programs
  • Develops working relationships with representatives of community colleges, businesses, corporate partners, and other educational institutions to facilitate enrollment at UMass Dartmouth
  • Reviews, performs relevant calculations, and evaluates all elements of student admission application materials in order to make decisions on applicants for admission to the University; makes judgments on the admissibility of student applicants on the basis of institutional policy and independent analysis of applicant’s potential for success
  • Other job-related duties and responsibilities may be assigned and/or the job description changed periodically to reflect changing organization needs


EDUCATION: Bachelor’s Degree       

EXPERIENCE: Previous (over 1 year) experience working in sales, marketing, promotion, or related field. In addition, (over 1 year) of experience utilizing contemporary web-based and other technological marketing techniques.


  • Able to keep a flexible schedule to include morning, evening, and/or weekend hours
  • Able to travel to off-campus sites
  • Valid driver’s license and reliable transportation


  • Strong persuasive skills and presentation skills with the ability to positively influence and motivate others
  • A dynamic, outgoing personality
  • Strong customer service orientation, creativity, and problem-solving skills
  • Business development abilities
  • Excellent written, oral communication, and listening skills
  • Strong multi-tasking, organizational, business, and functional skills and knowledge
  • Ability to work independently and as part of a team
  • Microsoft Office products and computer skills. Ability to work evening hours and travel when required including possible overnights
  • Proficiency in the use of contemporary technological marketing applications and tools such as, Social networking media, Video technology (use of YouTube, etc.), and Blogging
  • Ability to communicate effectively with students, faculty, and staff
  • Ability to understand and communicate UMass Dartmouth policies and procedures


  • Previous college admissions experience
  • Previous experience working with online and continuing education students in an institution of higher education
  • Knowledge of student information systems (such as PeopleSoft/Banner/Slate)
  • Experience in selling educational solutions and/or enrollment management
  • Experience with Salesforce or similar CRM tool

Salary for ESU: Salary ESU * Commensurate with experience

UMass Dartmouth offers exciting benefits such as:

75% Employer-Paid Health Insurance
Flexible Spending Accounts
Life Insurance
Long Term Disability
State Pension Retirement Plan
Optional Retirement Savings Plans
Tuition Credit (Employee, Spouse, & Dependents)
Twelve (12) paid holidays
Paid personal, vacation, and sick time
And More!

Benefits for ESU Union: ESU

Applicants must be authorized for employment in the U.S. on a full time basis. Employment-based visa sponsorship not available.

            To apply please submit a letter of interest, current resume and the contact information for three professional references.

                              The deadline for internal applicants is September 27, 2023

               The review of applications will begin September 28, 2023 and will be ongoing. 


Advertised: Eastern Daylight Time
Applications close:

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The University of Massachusetts is an Equal Opportunity/Affirmative Action, Title IX employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, ancestry, age over 40, protected veteran status, disability, sexual orientation, gender identity/expression, marital status, or other protected class.